International Journal of Market Research

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  Año 2013, Vol. 55, Número 5

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    Editorial.

    Peter Mouncey

    • Resumen

    págs. 601-608

    
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    Social media: : Opportunities and risks for regional market research.

    Thomas Aichner, Urban Perkmann

    • Resumen

    págs. 609-610

    
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    Lotteries and study results in market research online panels.

    Anja S. Göritz, Susanne C. Luthe

    • Resumen

    págs. 611-626

    
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    Seven pillars of wisdom.

    Jon Chandler

    • Resumen

    págs. 627-650

    
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    Should the third reminder be sent?

    Kumar Rao, Julia Pennington

    • Resumen

    págs. 651-674

    
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    Investigating the measures of relative importance in marketing research.

    Harvir S. Bansal, Philippe Duverger

    • Resumen

    págs. 675-694

    
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    Conspicuous conservation.

    Marie-Cécile. Cervellon

    • Resumen

    págs. 695-717

    
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    This paper investigates the meaning of sustainable luxury among the wealthy, who are the primary target group of luxury brands. In doing so, it highlights the interest of using a combination of semiotics tools (Peirce's and Greimas' paradigms) to analyse consumers' discourses. Indeed, understanding the signvalue of a brand in relation to the natural environment and society is paramount to the development of CSR activities, in order to avoid, on one side, being perceived as greenwashing and, on the other, losing the brand meaning and authenticity. Findings indicate that the luxury clientele opp

    Kuen-Hung Tsai, Chi-Tsun Huang, Mu-Lin Tsai

    • Resumen

    págs. 719-738

    
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    Transport survey methods: Best practice for decision making.

    Justin Gutmann

    • Resumen

    págs. 739-741