Introduction: : the economics of internet advertising
Avi Goldfarb, Victor J. Tremblay
págs. 113-114
What is different about online advertising?
Avi Goldfarb
págs. 115-129
Inducing Customers to Try New Goods
Alessandro Acquisti
págs. 131-146
Advertising effectively influences older users: : how field experiments can improve measurement and targeting
Randall A. Lewis, David H. Reiley
págs. 147-159
A more general framework to analyze whether voluntary disclosure is insufficient or excessive
Levent Celik
págs. 161-178
Dynamic entry and investment in new infrastructures: : empirical evidence from the fixed broadband industry
Maya Bacache-Beauvallet, Marc Bourreau, Germain Gaudin
págs. 179-209