Social marketing transformed: : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
Sally Dibb, Marylyn Carrigan
págs. 1376-1398
Applying an ecological model to social marketing communications
Andrew Lindridge, Susan MacGaskill, Wendy Ginch, Douglas Eadie, Ingrid Holme
págs. 1399-1420
Ethical evaluation of audience segmentation in social marketing
Joshua D. Newton, Fiona J. Newton, Tahir Turk, Michael T. Ewing
págs. 1421-1438
Consumer acceptance of m-wellbeing services: : a social marketing perspective
Lisa Schuster, Judy Drennan, Ian Lings
págs. 1439-1457
Is social norms marketing effective?: : A case study in domestic electricity consumption
Tim Harries, Ruth Rettie, Matthew Studley, Kevin Burchell, Simon Chambers
págs. 1458-1475
Changing behaviour through business-nonprofit collaboration?: : Consumer responses to social alliances
Marlene Vock, Willemijn Van Dolen, Ans Kolk
págs. 1476-1503
The value of health and wellbeing: : an empirical model of value creation in social marketing
Nadia Zainuddin, Rebekah Russell-Bennett, Josephine Previte
págs. 1504-1524
págs. 1525-1547