págs. 339-342
Development of TV advertising literacy in children: Do physical appearance and eating habits matter?
Julia Spielvogel, Ralf Terlutter
págs. 343-368
A content analysis study of the use of celebrity endorsers in magazine advertising
George E. Belch, Michael A. Belch
págs. 369-389
Observations: How the roles of advertising merely appear to have changed
John R. Rossiter, Larry Percy
págs. 391-398
Laurent Muzellec, Christopher Kanitz, Theodore Lynn
págs. 399-417
Tina Tessitore, Maggie Geuens
págs. 419-442
Perceived 'Hispanicness' versus 'Americanness': A study of brand ethnicity with Hispanic consumers
Cong Li, Sunny Tsai, Gonzalo Soruco
págs. 443-465