A history of Quebec: Branded: The staging of the New France Festival
Alexandra Arellano
págs. 1-12
A taste of tourism: Visitors' motivations to attend a food festival
Wanching Chang, Jingxue (Jessica) Yuan
págs. 13-23
Measuring Event - Brand congruence
Jan Drengner, Cornelia Zanger
págs. 25-36
An analysis of image and loyalty in convention and exhibitiona tourism in China
Tracy (Ying) Lu, Liping A. Cai
págs. 37-48
Service quality dimensions perceived by film festival visitors
Jowon Park, Lee Guiok, Minkyung Park
págs. 49-61
Sporting events and the use of alcohol by university students: managing the risks
Shane Pegg, Ian Patterson, Megan Axelsen
págs. 63-75
Segmenting event attendees based on travel distance, frequency of attendance, and involvement measures: a cluster segmentation technique
Rodney B. Warnick, David C. Bojanic, Apurv Mathur, Deepak Ninan
págs. 77-90