Building Events Into Destination Branding: Insights From Experts
Trevor Mules, Leo Jago, L. Chalip, G. Brown
pág. 3
Mega-Events and Urbal Renewal: The Case of the Manchester 2002 Commonwealth Games
Jack Carlsen , A. Taylor
pág. 15
The Development of a Generic Scale to Measure the Social Impacts of Events
L. Fredline, Leo Jago, M. Deery
pág. 23
Inclusive and Accessible Special Event Planning: An Australian Perspective
S. Darcy, Rob Harris
pág. 39
pág. 49
The Brisbane Riverfestival: A Movement or a Whim?
J. Aitken, Rob Harris
pág. 59