Buried treasure: unearth millions in your advertising budget
Marshall Garber
págs. 5-17
Strategies for training in target costing
Shahid L. Ansari, Jan Bell, Dan W. Swenson
págs. 18-26
págs. 27-31
Customer profitability and pricing: controlling your profit margin
Paula van Veen-Dirks, Ronald Molenaar
págs. 32-45
Overall equipment effectiveness: an unworthy metric
Richard J. Schonberger
págs. 46-48