FDI Ownership Strategy: A Japanese-US MNE Comparison.
Jae C. Jung, Paul W. Beamish, Anthony Goerzen
págs. 491-524
Dirk Morschett, Hanna Schramm-Klein, Bernhard Swoboda
págs. 525-550
Institutional Explanations of Cross-border Alliance Modes: The Case of Emerging Economies Firms.
Siah Hwee Ang, Snejina Michailova
págs. 551-576
Home Country Image, Country Brand Equity and Consumers� Product Preferences: An Empirical Study.
Katharina Petra Zeugner-Roth, Adamantios Diamantopoulos, Mª Angeles Montesinos
págs. 577-602
Neng Liang, Shu Lin
págs. 603-639