Development of a sector with a bright future: teleshopping
Silvia Sanz Blas, Isabel Sánchez García
págs. 23-80
Advertising content as a socialization agent: potential reinforcement of gender stereotypes
Marcelo Royo Vela, María José Miquel Romero, Eva María Caplliure Giner
págs. 81-134
Corporate social responsability influences on university students buying behaviour
José Enrique Bigné Alcañiz , Luisa Andreu Simó, Ruben Chumpitaz, Valèrie Swaen
págs. 135-190
Managerial characteristics and export performance in spanish SMEs
María Luisa del Río Araújo, Concepción Varela Neira
págs. 191-247