Heresy: call it anything but accounting!
Bob Thames
págs. 6-12
Advertising by the numbers: controlling the finances of a half-trillion dollar industry
Marshall Garber
págs. 13-21
Improving competitiveness through non-value-added activity analysis
Jesse T. Barfield, Jerry R. Goolsby, Caroline M. Fisher
págs. 22-32
Best practices in management accounting?
William F. Christopher
págs. 33-36
Activity-based costing and economic profit: why, what, and how
Jan Emblemsvag
págs. 38-46