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With the rapid development of information technology and the widespread application of big data, higher education management has been profoundly influenced. Domestic universities such as Huanggang Normal University, North China University of Technology, Zhengzhou Normal University, Hubei University of Arts and Science, and Henan University of Transportation have successfully utilized big data for student management. Universities in the United States, including University of California, Los Angeles, University of Michigan, Ann Arbor. The University of Manchester in the United Kingdom. This provides valuable insights for university management. To fully leverage the role of big data in higher education management and propose optimized management strategies, several key measures are suggested. First, establish a comprehensive data collection and analysis system to ensure the accuracy and completeness of data. Second, promote a data-driven decision-making culture, encouraging decision-makers to base their decisions on data. Finally, enhance collaboration with external institutions, sharing data resources and technological expertise. These measures will drive domestic and international universities to actively undergo transformation, promoting greater innovation and sustainability in higher education.
