Resumen de Implementing Educational Programs Through Social Media Platforms to Regulate Information-Seeking Behavior

Leilei Hu, Jing Guo

• Social -media platforms correlate with educational curricula and contribute to improving students’ learning of the use of digital technologies, which is necessary for their understanding of information management. The objective of this study was to determine the impact of social media engagement and content quality of educational programs on user perceived value and information seeking behaviour. This study was conducted in the context of China and a sample of 319 postgraduates was collected from universities located in Wuhan China. JASP version 0.19.0 was used to analyze the statistical data for this research. The study found that social media engagement and user perceived value have a significant impact on information seeking behavior; that social media engagement has a significant impact on user perceived value; and the content quality of educational programs has a significant impact on user perceived value but have no impact on information seeking behaviour. The findings have a significant contribution to knowledge and implications for practitioners and policymakers for implementing educational programs through social media platforms to regulate information-seeking behavior.