Análisis de redes sociales para la evaluación de la actividad turística: Estado de la investigación

• Pinochet, Giselle ^[1] ; Duarte, William ^[2] ; Mariño, Juan Pablo ^[3] ; Báez, Diego ^[4]
  1. [1] Universidad Nacional de Colombia

     Universidad Nacional de Colombia

     Colombia

     
  2. [2] Universidad Antonio Nariño

     Universidad Antonio Nariño

     Colombia

     
  3. [3] Universidad del Tolima

     Universidad del Tolima

     Colombia

     
  4. [4] Universidad Javeriana

  Mostrar afiliaciones +
• Localización: Redes: Revista hispana para el análisis de redes sociales, ISSN-e 1579-0185, Vol. 36, Nº. 2, 2025 (Ejemplar dedicado a: Organizaciones, impacto bibliométrico y sostenibilidad ambiental), págs. 196-216
• Idioma: español
• DOI: 10.5565/rev/redes.1082
• Títulos paralelos:
  • Análise de redes sociais para avaliação da atividade turística: Estado da investigação
  • Social network analysis for the evaluation of tourism activity.: Status of research
• Enlaces
  • Texto completo
• Resumen
  • español

    Identificando el creciente interés de emplear el análisis de redes sociales para evaluar fenómenos complejos propios de la actividad turística, este trabajo se propone describir las principales características del uso del análisis de redes en el turismo. Se conformó una muestra de 149 estudios obtenidos en bases de datos. Posteriormente, se clasificaron los intereses investigativos en seis grandes grupos, cada uno de ellos caracterizado por una orientación particular. Se encontró que cada una de las categorías de los estudios tiene diferentes implicaciones prácticas para la investigación sobre la actividad turística.  Finalmente, se identificaron fortalezas del estado de la investigación, y se propusieron perspectivas de investigación futuras.

    Palabras clave: Turismo, Análisis de redes sociales, Investigación,

  • English

    By identifying the growing interest in using network science to evaluate complex phenomena typical of tourism activity, this paper aims to describe the main usage characteristics of network science in tourism. A sample of 149 studies was obtained from databases. Subsequently, the research interests were classified into six large groups, each characterized by a focus. The results show how network science can be used to concretely identify the meaning of nodes and links, and the measures used to do so. Each of the study categories was found to have different practical implications for touristic activity research. Finally, the research status strengths were identified, and future research perspectives were proposed.

    Key words: Tourism, Social network analysis, Research.

  • português

    Identificando o crescente interesse na utilização da análise de redes sociais para avaliar fenómenos complexos típicos da atividade turística, este trabalho tem como objetivo descrever as principais características da utilização da análise de redes no turismo. Formou-se uma amostra de 149 estudos obtidos em bases de dados. Posteriormente, os interesses de investigação foram classificados em seis grandes grupos, cada um caracterizado por uma orientação particular. Verificou-se que cada uma das categorias de estudos tem diferentes implicações práticas para a investigação sobre a actividade turística. Por fim, foram identificados os pontos fortes do estado da investigação e foram propostas futuras perspetivas de investigação.

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