For the central Italian Middle Ages, research on lordship in the northern area has so far focused mainly on the ‘ruling classes’, while the lower fringes of the aristocracy have remained on the margins. The essay analyses the parable of the Da Pizzo family, rural milites who realised a personal lordship in the territory of the Bassa Parmense between the 11th and 13th centuries. The essay highlights the different lines of action deployed by the Da Pizzo family to emerge in a context of lordly competition, from family strategies to practices of self-representation, from the relationship with the urban world to that with the homines of the territory.