Xiaolan Qian
With the rapid development of technology, digital art design has become an important component of contemporary art. Its unique visual effects and rich forms of expression provide new opportunities and challenges for the innovation and development of traditional handicraft culture. This article aims to explore how digital art design can intervene and promote the innovative ecology of traditional handicraft culture. Through a combination of theory and practice, it analyzes the impact, challenges, and opportunities of digital art on traditional handicrafts. Digital art design, with its powerful visual expression and high interactivity, has brought unprecedented freedom to artistic creation. From smart TVs to smartphones, and even to various LED displays on city streets, digital media has become an important part of our daily lives, constantly delivering massive amounts of information to people. In the field of design, digital art achieves changes in shape and size through various combinations of display screens, projections on building walls, new media art installations, and other forms, constructing a brand new visual space.