Resumen de Factors Influencing Information Adoption in Hotel Reservation Decisions of Chinese Consumers: an Analysis of Information Quality, Credibility, Needs, and Attitudes

Xu He

• Internetand digital media are the prevailing paradigm to determine the decision making ofconsumerswhouse different websites and social media platforms to surf for the latest information about their desired products and services. With this rising trend in the consumers,and focusingon the provided online information, this study designed its objectives to elucidate the impact of hotel booking intentions of the consumers on their engagement with the mediation of information adoption. The sample of the study comprised 220 participants, picked randomly through convenience sampling technique. Using the quantitative survey-based strategy, the study used online questionnaires to gather data from hotel consumers in China. The questionnaire assessed different dimensions of information such as needs, attitudes, quality and credibility. The data analysis technique was PLS-SEM,and the bootstrapping method was integrated for the SEM analysis. Findings reveal that there is a positive correlation between hotel booking intention and the consumers’ engagement, information need, credibility, and attitude towards information. This implies that booking intentions act as a stimulus to get credible informationto help consumers make an appropriate decision on acquiring a specific product or service, such as hotels.