Online Communication of Sustainability in the Social Economy: A Comparative study

• Raquel Puentes Poyatos ^[1] ; Adoración Mozas Moral ^[1] ; Enrique Bernal Jurado ^[1]
  1. [1] Universidad de Jaén

     Universidad de Jaén

     Jaén, España

     
• Localización: Revista de economía mundial, ISSN 1576-0162, Nº 67, 2024, págs. 243-271
• Idioma: inglés
• DOI: 10.33776/rem.vi67.8088
• Títulos paralelos:
  • Comunicación Online de la Sostenibilidad en la Economía Social: Un Estudio Comparativo
• Enlaces
  • Texto completo
• Resumen
  • español

    España es líder mundial en la producción de aceites de oliva. El objetivo de este artículo es analizar el tipo de información no financiera (RSC) que difunden en sus sitios webs las empresas del sector y los factores que explican una mayor difusión online. Se aplica la metodología fsQCA. Los resultados indican que las empresas se centran en comunicar el conocimiento generado aspectos vinculados con la seguridad alimentaria y que la difusión de la RSC se ve afectada por factores como tener una orientación comercial hacia el mercado online, disponer de canales de interactividad con stakeholders y una oferta de productos ecológicos.

  • English

    Spain is the world leader in olive oil production. The aim of this article is to analyze the type of non-financial information (CSR) that companies in the sector disseminate on their websites and the factors that explain a greater online dissemination. The fsQCA methodology is applied. The results indicate that companies focus on communicating the knowledge generated on aspects related to food safety and that the dissemination of CSR is affected by factors such as having a commercial orientation towards the online market, having channels of interactivity with stakeholders and offering organic/ecological products.

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