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This paper introduces a novel collections-based outreach model for special collections, underscoring the vital role of outreach in linking unique and distinctive collections (UDCs) with existing interest groups. Drawing from a series of successful events, focused on knitting, held at the McGill University Library between 2021 and 2023, the model recommends the use of creative initiatives to engage pre-existing communities. These initiatives attracted a global audience, extending far beyond the university campus, and fostered connections between cultural heritage collections and specialized communities.
