Resumen de Role of Artificial Intelligence Information in Product Selection for Chinese Consumers

Pengyu Liu, Hui Zhang

• A significant amount of AI information has been incorporated into the process of selecting products that offer consumers more precise and individualized services. Conducting research on the various functional experiences of AI for consumers is crucial in order to enhance the current implementation of AI information in China. The purposive sampling techniques is used to target the desired consumer in China. In order to assist consumers in selecting the desired product, this study categorizes AI-related information into three distinct dimensions: insight, interaction, and accuracy. The mediating variable is defined as the consideration set. This study employs primary methods to examine the impact of three components of AI information in order to investigate the internal mechanism that influences consumers' product selection. The findings shows that AI insight is the strongest predictor of consideration set followed by accuracy and interaction is also significant. This study is significant for e-commerce, consumer and market.