Acceso usuarios
Fernando Antonio Ribeiro Serra
, Isabel Cristina Scafuto, Priscila Rezende da Costa, Vânia Maria Jorge Nassif, Angélica Pigola
In this editorial comment, we highlight the importance of establishing clear connections between academic research and management and innovation practices. We emphasize that, in addition to advancing theoretical knowledge, research should also offer practical contributions, avoiding being merely ceremonial and becoming central in justifying the importance of the work. The references from Bartunek & Rynes (2010) and Simsek et al. (2022) provide a framework for creating well-defined and user-centered practical implications, recognizing the specific needs of the various target audiences. The application of the proposed roadmap in the analysis of innovation articles suggests how practical contributions can be more effectively communicated and potentially adopted by managers. This editorial underscores the need for research that not only contributes to theory but also promotes practical and sustainable changes in management
