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This article addressed the influence of social media on childhood literacy, exploring challenges and opportunities. The study was based on a bibliographic research, utilizing theoretical references from Castro (2021), Bezerra and Pimentel (2016), Veiga (2002), and Barros (2015). The central objective was to comprehend how frequent use of social media affects the development of literacy in children and adolescents, seeking to identify patterns, challenges, and coping strategies. The analysis of theoretical data revealed significant correlations between exposure to educational content on social media and positive development of linguistic skills. However, challenges such as cyberbullying and inappropriate exposure were also identified, necessitating educational and supervisory strategies. The discussed theories pointed to parental and educational mediation as crucial factors in promoting a secure digital environment, aligning with Bezerra and Pimentel's (2016) proposal. The promotion of educational content on social media, as analyzed in light of Veiga's (2002) theories, emerges as a valuable opportunity for the development of reading and writing skills. Exploring the development of critical thinking, as proposed by Barros (2015), the research indicated that participation in educational programs focused on this skill is positively associated with children's ability to discern information and confront different perspectives. In summary, this study provided an understanding of the complexities between social media and childhood literacy, highlighting the importance of parental mediation, promotion of educational content, and development of critical thinking as fundamental components for a balanced approach in the digital era.
