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A new European Parliament mandate brings the opportunity to shape a new culturally driven and sustainable approach to the European Commission’s agenda for the audiovisual sector in Europe. Films, series, and documentaries have a unique impact on audiences and are an important mirror to contemporary society in well-functioning democracies. This article thus looks at the European Union’s past, present, and future vision for the audiovisual sector and its impact on the people who make films. Originally based on a delicate balance between single market and cultural diversity objectives, the legacy of European audiovisual policy and its recent evolutions in the digital age are put in the perspective of the socio-economic reality of European filmmakers today as they navigate recent crises and profound industry changes. In the streaming era, they have the opportunity to reach global audiences on an unprecedented scale, yet they face a number of challenges, from persistent precarity to artificial intelligence and threats to artistic freedom. As we look ahead to this new frontier for European audiovisual creation, European audiovisual policy initial objectives are more relevant than ever.
