Critical success factors in digital transformation projects in the brazilian automotive industry: a qualitative study

Egon Ferreira Daxbacher; Silvio Romero de Lemos Meira; Sergio Castelo Branco Soares

Critical success factors in digital transformation projects in the brazilian automotive industry: a qualitative study

Egon Ferreira Daxbacher ^[1] ; Silvio Romero de Lemos Meira ^[2] ; Sergio Castelo Branco Soares ^[3]
1. [1] Pontifícia Universidade Católica do Rio de Janeiro
  
  Pontifícia Universidade Católica do Rio de Janeiro
  
  Brasil
2. [2] University of Kent
  
  University of Kent
  
  City of Canterbury, Reino Unido
3. [3] Universidade Federal de Pernambuco
  
  Universidade Federal de Pernambuco
  
  Brasil
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Localización: International Journal of Innovation: IJI Journal, ISSN-e 2318-9975, Vol. 12, Nº. 1 (Jan./Apr.), 2024
Idioma: inglés
DOI: 10.5585/2024.25479
Títulos paralelos:
- Factores críticos de éxito en proyectos de transformación digital en la industria automotriz brasileña: un estudio cualitativo
- Fatores críticos de sucesso em projetos de transformação digital na indústria automobilística brasileira: um estudo qualitativo
Enlaces
- Texto completo (pdf)
Resumen
- español
  Objetivo do estudo: Elucidar os fatores críticos de sucesso na gestão de projetos de Transformação Digital no setor automobilístico brasileiro, diante dos desafios e mudanças impostas pela economia digital e as crises econômicas nacionais. Metodologia: Realização de uma pesquisa qualitativa com análise de entrevistas semiestruturadas de 12 executivos de quatro grandes montadoras de veículos no Brasil, utilizando o software MAXQDA para a análise de dados qualitativos. Originalidade/ relevância: A pesquisa aborda uma lacuna nos estudos acadêmicos focados nos fatores críticos para o sucesso de projetos de Transformação Digital, particularmente no contexto da Indústria Automobilística Brasileira (IAB), oferecendo insights significativos para futuras pesquisas e contribuindo para o corpo de conhecimento científico sobre a Transformação Digital. Principais resultados: os resultados apresentaram um modelo com os fatores críticos de sucesso e as melhores práticas para o gerenciamento de projetos de Transformação Digital na IAB. Contribuições teórico/metodológicas: Identificação de fatores críticos de sucesso comuns na gestão de projetos de Transformação Digital na IAB e proposta de um modelo habilitador para implementação em projetos futuros, visando aumentar suas chances de sucesso no mercado competitivo atual. Contribuições para a sociedade: O estudo propõe um modelo para a Transformação Digital na IAB que pode melhorar a competitividade e eficiência das empresas, enquanto contribui para a economia e sustentabilidade da sociedade, promovendo inovação e gerando empregos especializados.
- English
  Objective of the study: To clarify the critical success factors in the management of digital transformation projects in the Brazilian automotive sector, given the challenges and changes imposed by the digital economy and national economic crises.
  
  Methodology: A qualitative study with analysis of semi-structured interviews of 12 executives from four major vehicle manufacturers in Brazil by using MAXQDA software for qualitative data analysis.
  
  Originality/relevance: This study addresses a gap in academic research focused on critical success factors for digital transformation projects, particularly in the context of the Brazilian automotive industry (BAI), in order to provide significant insights for future research and contribute to the scientific knowledge base on digital transformation.
  
  Main results: Identification of common critical success factors in the management of digital transformation projects in the BAI and proposal of a model enabling its implementation in future projects for increasing their chances of success in the current competitive market.
  
  Theoretical/methodological contributions: This study contributes to the specialized literature by integrating theory and practice on digital transformation, highlighting the importance of factors such as leadership, strategy, and organizational innovation, and providing a practical model based on the results obtained for application to future initiatives.
  
  Contributions to society: This study suggests a model for digital transformation in the BAI which can enhance the company’s competitiveness and efficiency, while contributing to the economy’s and society's sustainability by fostering innovation and creating specialized jobs.
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