Resilient business strategies in the German hospitality industry and its viability

• Ruppenthal, Tonia ^[1] ; Rückert-John, Jana ^[1]
  1. [1] Hochschule Fulda – University of Applied Sciences Department of Nutritional, Food and Consumer Sciences
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 20, Nº. 3, 2024, págs. 1-14
• Idioma: inglés
• DOI: 10.18089/tms.20240301
• Títulos paralelos:
  • Estratégias empresariais resilientes no sector hoteleiro alemão e sua viabilidade
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 3 Citas
• Resumen
  • English

    This study aimed to investigate the German hospitality industry to find out which resilient business strategies operational managers applied during the COVID-19 pandemic and which are considered viable for the future. Drawing on a multiple case study approach, semi-structured online expert interviews were conducted with twelve operational managers from certain sectors of the German hospitality industry. A manual qualitative content analysis was applied to analyse data and to identify resilient business strategies for the COVID-19 pandemic through an iterative coding process. The study results show that operational managers applied diverse resilient business strategies within six areas: grocery shopping, food processing and menu planning, work environment and workplace, guest and customer world, marketing and sales concepts and under prospective perspectives. The business strategies are resilient, as operational managers responded to the crisis in a situation- and organisation-specific manner and implemented transformative business activities. This study provides valuable insights for organisations, managers and practitioners in the different hospitality industry sectors by identifying resilient business strategies in times of crisis. It also highlights what business strategies are considered viable for the future, which could thus serve as a blueprint for the hospitality industry.

  • português

    Este estudo visou investigar a indústria hoteleira alemãe as estratégias empresariais resilientes que os gestores operacionais aplicaram durante a pandemia e quais são consideradas viáveis para o futuro. Com base numa abordagem de estudo de casos múltiplos, foram realizadas entrevistas semi-estruturadas onlinea 12 gestores operacionais de sectores específicos da indústria hoteleira alemã. Foi aplicada uma análise de conteúdo qualitativa para analisar os dados e identificar estratégias empresariais resilientes através de um processo de codificação iterativo. Osresultados mostram que os gestores operacionais aplicaram estratégias empresariais resilientes em 6 áreas: compras, processamento de alimentos e planeamento de menus, ambiente e local de trabalho, hóspedes e clientes, conceitos de marketing e vendas e perspectivas prospectivas. As estratégias empresariais são resilientes, dado que os gestores operacionais responderam à crise de uma forma específica e implementaram actividades empresariais transformadoras. Este estudo fornece informações valiosas para organizações, gestores e profissionais da indústria hoteleira, identificando estratégias empresariais resilientes. Destaca também as estratégias empresariais consideradas viáveis para o futuro, que poderão servir de modelo para o sector da hotelaria e restauração.

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