Vicios Pautados: la atracción por lo prohibido y la efectividad de la censura publicitaria

• Pampaloni, Matias ^[1]
  1. [1] Universidad Caece Mar del Plata
• Localización: Pangea: revista de la Red Académica Iberoamericana de Comunicación, ISSN-e 2172-3168, Vol. 14, Nº. 1, 2023 (Ejemplar dedicado a: Tópicos actuales en Comunicación: Desafíos y Oportunidades), págs. 1-12
• Idioma: español
• DOI: 10.52203/pangea.v14i1.177
• Títulos paralelos:
  • Advertised vices: the attraction of the forbidden and the effectiveness of advertising censorship
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El artículo presenta un estudio sobre la forma en que la exposición a productos adictivos (en especial; el tabaco), en redes sociales destruye los avances en la disminución de consumo, por parte de jóvenes, alcanzada tras la prohibición de publicidades de tabacaleras llevada a cabo en el 2005 por la OMS. La investigación buscará entender si la efectividad de la censura publicitaria (aplicada en el 2005 hacia las tabacaleras) se encuentra comprometida, tras la utilización de las redes sociales; para establecer un vínculo más cercano con los consumidores actuales y potenciales.

  • English

    The article presents a study on the way in which exposure to addictive products (particularly tobacco) in social networks destroys the advances in reducing consumption by young people, achieved after the prohibition of tobacco advertising carried out by carried out in 2005 by the WHO. The research will seek to understand if the effectiveness of advertising censorship (applied in 2005 towards tobacco companies) is compromised, after the use of social networks; to establish a closer link with current and potential consumers.

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