Nutritional information as a source of consumer power and psychological empowerment

• Ouafae Belharar ^[1] ; Abdellatif Chakor ^[1]
  1. [1] University in Rabat, Morocco.
• Localización: New medit: Mediterranean journal of economics, agriculture and environment = Revue méditerranéenne d'economie, agriculture et environment, ISSN 1594-5685, Vol. 22, Nº. 3 (junio), 2023, págs. 47-65
• Idioma: inglés
• DOI: 10.30682/nm2303c
• Enlaces
  • Texto completo (pdf)
• Resumen

  • The aim of this research is to determine the extent to which the use of the Internet and web technologies can enhance consumer power and psychological empowerment.

    Based on theories of power and empowerment, a model is proposed to improve the understanding of consumers’ attitudes towards their food choices. The results show that the model tested among 300 Moroccan consumers using the structural equation method PLS explains a positive and direct effect between the use of the Internet and web technologies and the power of consumers in terms of food, and consequently their psychological empowerment in their food decision-making.

• Referencias bibliográficas
  • Adamski M., Truby H.M., Klassen K., Cowan S., Gibson S., 2020. Using the Internet: Nutrition information-seeking behaviours of lay people...
  • Banti T., Carsin A., Chabrol B., Fabre A., 2016. Diversification alimentaire : L’information disponible sur Internet est-elle en accord avec...
  • Belharar O., Chakor A., 2022. The impact of Internet technologies on the producer-consumer-eater relationship. Journal of Social Sciences,...
  • Ben Ayed M., El Aoud N., 2016. L’empowerment du consommateur/patient : adaptation et validation d’une échelle de mesure. Revue Française du...
  • Cases A.-S., 2017. L’e-santé : L’empowerment du patient connecté. Journal de gestion et d’economie medicales, 35(4): 137-158.
  • Chin W.W., 1998. The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2): 295-336.
  • Cohen J., 1988. Statistical power analysis for the behavioral sciences, 2nd ed. Hillsdale, New Jersey: Lawrence Erlbaum Associates Inc.
  • Croutsche J.-J., 2002. Étude des relations de causalité : Utilisation des modèles d’équations structurelles (approche méthodologique). La...
  • Davies A., Elliott R., 2006. The evolution of the empowered consumer. European Journal of Marketing, 40(9-10): 1106-1121.
  • DiFilippo K.N., Huang W.-H., Andrade J.E., Chapman-Novakofski K.M., 2015. The use of mobile apps to improve nutrition outcomes: A systematic...
  • Fayn M.-G., des Garets V., Rivière A., 2019. Mieux comprendre l’empowerment du consommateur. Revue francaise de gestion, 45(278): 121-145....
  • Fernandes T., Remelhe P., 2016. How to engage customers in co-creation: Customers’ motivations for collaborative innovation. Journal of Strategic...
  • Fernandes V., 2012. En quoi l’approche PLS est-elle une méthode a (re)-découvrir pour les chercheurs en management ? M@n@gement, 15(1):...
  • Fornell C., Larcker D.F., 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing...
  • French J.R., Raven B., Cartwright D., 1959. The bases of social power. Classics of organization theory, 7: 311-320.
  • Füller J., Mühlbacher H., Matzler K., Jawecki G., 2009. Consumer empowerment through Internet-based co-creation. Journal of management information...
  • Grewal D., Iyer G.R., Krishnan R., Sharma A., 2003. The Internet and the price–value–loyalty chain. Journal of Business Research, 56(5): 391-398....
  • Hardey M., 2001. ‘E-health’: The Internet and the transformation of patients into consumers and producers of health knowledge. Information,...
  • Harrison T., Waite K., Hunter G.L., 2006. The Internet, information and empowerment. European Journal of Marketing, 40(9-10): 972-993.
  • Hennig-Thurau T., Gwinner K.P., Walsh G., Gremler D.D., 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers...
  • Hirschman A.O., 1970. Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations and States. Cambridge, MA: Harvard University...
  • Kucuk S.U., Krishnamurthy S., 2007. An analysis of consumer power on the Internet. Technovation, 27(1-2): 47-56. https://doi.org/10.1016/j.technovation.2006.05.002.
  • Labrecque L.I., vor dem Esche J., Mathwick C., Novak T.P., Hofacker C.F., 2013. Consumer power: Evolution in the digital age. Journal of Interactive...
  • Lacroux A., 2009. L’analyse des modèles de relations structurelles par la méthode PLS : Une approche émergente dans la recherche quantitative...
  • Lee S.H., Samdanis M., Gkiousou S., 2014. Hybridizing food cultures in computer-mediated environments: Creativity and improvisation in Greek...
  • Lemire M., Sicotte C., Paré G., 2007. Internet et les possibilités de responsabilisation personnelle en matière de santé. Cahier de la Chaire...
  • Levkoe C.Z., Blay-Palmer A., 2018. Food Counts: Food systems report cards, food sovereignty and the politics of indicators. Canadian Food...
  • Li H., Liao F., Qing P., 2022. How consumer expertise influences preference for customized food. Foods, 11(16): 2459. https://doi.org/10.3390/foods11162459.
  • Moati P., 2009. La vente à distance dans la nouvelle révolution commerciale. Cahiers de recherche du Credoc, 261: 105-133.
  • Nam S.-J., 2019. The effects of consumer empowerment on risk perception and satisfaction with food consumption. International Journal of Consumer...
  • Pires G.D., Stanton J., Rita P., 2006. The Internet, consumer empowerment and marketing strategies. European Journal of Marketing, 40 (9/10):...
  • Pitt L.F., Berthon P.R., Watson R.T., Zinkhan G.M., 2002. The Internet and the birth of real consumer power. Business Horizons, 45(4): 7-14.
  • Pollard C.M., Pulker C.E., Meng X., Kerr D.A., Scott J.A., 2015. Who uses the Internet as a source of nutrition and dietary information? An...
  • Pruche L., 2015. L’empowerment psychologique du consommateur : Contexte, mécanismes et conséquences. Marketing PhD Thesis. Université Toulouse...
  • Rappaport J., 1987. Terms of empowerment/exemplars of prevention: Toward a theory for community psychology. American Journal of Community...
  • Renault S., 2019. C’est qui le Patron ?! Les enjeux de la mobilisation des consom’acteurs. Gerer et comprendre. Annales des Mines, 138: 39-56.
  • Rezabakhsh B., Bornemann D., Hansen U., Schrader U., 2006. Consumer power: A comparison of the old economy and the Internet economy. Journal...
  • Rual C., 2019. Quels effets d’empowerment et de valorisation de la consommation induits par l’utilisation régulière de dispositif numérique...
  • Rucker D.D., Galinsky A.D., 2008. Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 35(2): 257-267....
  • Sen S., Bhattacharya C.B., 2001. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal...
  • Spreitzer G.M., 1995. Psychological empowerment in the workplace: Dimensions, measurement, and validation. Academy of Management Journal,...
  • Swasy J.L., 1979. Measuring the bases of social power. In Wilkie W.L. (ed.), NA - Advances in Consumer Research, vol. 06. Ann Abor, MI: Association...
  • Tenenhaus M., Vinzi V.E., Chatelin Y.-M., Lauro C., 2005. PLS path modeling. Computational statistics & data analysis, 48(1): 159-205....
  • Thiétart R.A., 2007. Méthodes de recherche en management, 2ème ed. Paris: Dunod.
  • Wang C.X., Minton E.A., Zhang J., 2020. Sense of power: Policy insights for encouraging consumers’ healthy food choice. Journal of Public Policy...
  • Wathieu L., Brenner L., Carmon Z., Chattopadhyay A., Wertenbroch K., Drolet A., Gourville J., Muthukrishnan A.V., Novemsky N., Ratner R.K., 2002....
  • Wetzels M., Odekerken-Schröder G., Van Oppen C., 2009. Using PLS path modeling for assessing hierarchical construct models: Guidelines and...
  • Wright L.T., Newman A., Dennis C., 2006. Enhancing consumer empowerment. European Journal of Marketing, 40(9-10): 925-935. https://doi. org/10.1108/03090560610680934.
  • Zimmerman M.A., 1995. Psychological empowerment: Issues and illustrations. American Journal of Community Psychology, 23(5): 581-599. https:// doi.org/10.1007/BF02506983.