Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal

• Ghanian, Mansour ^[1] ; Remoaldo, Paula ^[2]
  1. [1] University of Coimbra, Portugal
  2. [2] University of Minho, Portugal
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 19, Nº. 4, 2023, págs. 61-71
• Idioma: inglés
• DOI: 10.18089/tms.2023.190405
• Títulos paralelos:
  • Usando análise envoltória de dados para avaliar a eficiência do turismo criativo em Portugal
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    This paper presents an indicator system for evaluating Creative Tourism activities developed in four regions of Portugal through CREATOUR’s pilot projects. It is a quantitative study based on primary and secondary sources. Data Envelopment Analysis (DEA) was used to evaluate the efficiency of those projects as decision-making units (DMUs). Data analysis was performed using Excel and EMS software. The results show that the overall level of tourism efficiency is relatively high, and most pilots in each region have full efficiency. However, there is still room for improvement in some of them. Based on the results of this study, Portuguese creative tourism professionals need to pay more attention to social capital and job creation as the factors that have the greatest impact on improving efficiency. This is the first study to assess the effectiveness of a pilot project in creative tourism. Therefore, the results of this study can pave the way for implementing Creative Tourism projects in other parts of the world.

  • português

    Este artigo apresenta um sistema de indicadores para a avaliação das atividades de Turismo Criativo desenvolvidas em quatro regiões de Portugal através dos projetos piloto do CREATOUR. É um estudo quantitativo baseado em fontes primárias e secundárias. A Análise envoltória de dados foi utilizada para avaliar a eficiência desses projetos como unidades de tomada de decisão. A análise de dados foi realizada usando o Excel e o software EMS. Os resultados mostram que o nível geral de eficiência do turismo é relativamente alto e a maioria dos pilotos em cada região tem eficiência total. No entanto, ainda há espaço para melhorias em alguns deles. Com base nos resultados deste estudo, os profissionais portugueses do turismo criativo precisam prestar mais atenção ao capital social e à criação de empregos como os fatores que têm maior impacto na melhoria da eficiência. Este é o primeiro estudo a avaliar a eficácia de um projeto piloto em turismo criativo. Portanto, os resultados deste estudo podem abrir caminho para a implementação de projetos de Turismo Criativo noutras partes do mundo.

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