Investigación da orientación empresarial, a adopción de medios sociais e o comercio electrónico no rendemento das PEME: un estudo empírico en Indonesia

• Syahmardi Yacob ^[1] ; Urip Sulistiyo ^[1] ; Jefri Marzal ^[1] ; Ade Perdana Siregar ^[1] ; Amirul Mukminin ^[1]
  1. [1] Jambi University

     Jambi University

     Indonesia

     
• Localización: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, ISSN-e 2255-5951, ISSN 1132-2799, Vol. 32, Nº. 3, 2023, págs. 45-68
• Idioma: gallego
• DOI: 10.15304/rge.32.3.9001
• Títulos paralelos:
  • An investigation of entrepreneurial orientation, social media adoption and e-commerce on msme business performance:: an empirical study in indonesia
• Enlaces
  • Texto completo
• Dialnet Métricas: 1 Cita
• Resumen

  • A pandemia de COVID-19 tivo importantes repercusións nos sectores sanitario, económico e social, así como nas micro, pequenas e medianas empresas (MIPYME) de todo o mundo, incluída Indonesia. Neste traballo examínase o uso dos medios sociais e o comercio electrónico cunha orientación empresarial para mellorar o rendemento empresarial das MIPYME. O estudo debería servir de modelo para mellorar a calidade das MIPYME na provincia de Jambi, en Indonesia. A investigación emprega enfoques cuantitativos e cualitativos. O segundo método emprega entrevistas en profundidade, debates en grupos de discusión e observación, mentres que o primeiro utiliza o método de mínimos cadrados parciais (PLS). Os resultados e as discusións conclúen que a adopción de medios sociais afectou positivamente o rendemento e a orientación empresarial das MIPYME durante o devandito período. Do mesmo xeito, o comercio electrónico afectou positivamente o rendemento e a orientación empresarial das MIPYME. O espírito emprendedor e a adopción de medios sociais influíron significativamente no rendemento das MIPYMES e, debido á súa orientación emprendedora, o comercio electrónico influíu no rendemento das MIPYMES no mesmo período de tempo.

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