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Purpose: Present a strategic study of accommodation prices based on a price metric at the level of lodging activity to improve offers of the lodging service in tourist destination Sucre-San Vicente.
Theoretical framework: The recent state of the art literature has shown the growing need for hotel companies to obtain a sustainable competitive advantage. Due to this need, this study on lodging costs is of vital importance to determine cost standards at the level of lodging activity in Ecuador.
Design/Methodology/Approach: The study was carried out based on the database of the Decentralized Autonomous Governments (cadastre) of the cantons Sucre and San Vicente and under the supervision of the Uleam Tourism Observatory to examine the accommodation activity and its cost for lodging.
Findings: Among the main successes there is a close alignment between the prices offered and the prices requested by the hotels, indicating an adequate adaptation to the demand offered and the prices requested by the hotels, indicating an appropriate adaptation to the demand.
Research, Practical & Social implications: The findings support informed decision-making in hotel pricing management, benefiting both hotels by maintaining competitiveness and travellers by planning their accommodation budgets with greater confidence.
Originality/Value: This study adds value by highlighting price alignment and a conservative rate-setting strategy in the hotel industry of Sucre-San Vicente, offering useful insights for price management and customer satisfaction.
