Acceso usuarios
Amit Verma, Rupa Rathee, Seema Malik
Purpose: The purpose of this text is to provide an overview of digital marketing and its significance in today's world. It touches upon the evolving landscape of marketing and the challenges marketers face in adapting to new technologies and consumer behaviors.
Design/methodology/approach: This section discusses the approach taken in the text. It outlines the content's structure and how it presents information about digital marketing, including its focus on communication, customer engagement, and ethical considerations.
Findings: The findings section summarizes key points about digital marketing, emphasizing the increasing importance of mobile devices and the uncertainty surrounding the impact of the Internet of Things (IoT). It also highlights the challenges marketers face in measuring the effectiveness of traditional advertising.
Research, Practical & Social implications: Here, we delve into the implications of digital marketing from three perspectives: research, practical application, and social impact. It explores the need for research agendas related to ethics, privacy, and bias in marketing, as well as how marketing strategies and consumer behavior may evolve.
Originality/value: This section underscores the originality and value of the text by emphasizing the unique insights it offers into the future of marketing, including the intersection of technology, economics, and geopolitics. It suggests that the text provides valuable insights into ethical considerations and potential changes in marketing practices.
