Acceso usuarios
Rebeca Alejandra Córdova Tapia, Diana Elizabeth Rivera Rogel
YouTube is presented as a constantly updated video channel and the one with the greatest impact on audiovisual production, despite the fact that there are other platforms. To collect the information, a tab was used to construct the information, which contains the following data: subject, number of subscribers, views, videos, gender and age. [...]in the 20 videos analyzed it was determined that the most used language function is expressive, which generates closeness with the audience, this also explains the profile of youtubers as a microinfluencer.
