Gerardo Ernesto Rolong Agudelo, Carlos Montenegro Marin, Paulo Alonso Gaona García
Missing person is a problem that all countries should address; in the worldwide context several gubernamental organizations and private initiatives gather and make publicly available pictures and information of missing ones, for the Colombian case this task is carried out by the El Instituto Nacional de Medicina Legal y Ciencias Forenses. Considering that hundreds of people are reported missing annually, this work seeks to expose patterns that characterize the cases of disappearance in Colombia during 2017 found after a data mining process with the intention of drawing attention to companies so that within their strategies of social marketing they take into account the results obtained and can contribute to the attention to this problem.