Acceso usuarios
Fanny Yolanda Paladines Galarza, Karina Valarezo González, Andrea Victoria Velásquez Benavides, Silvia Torres
For the quantitative analysis, the communication index 2.0 on social media (Twitter) was measured. [...]the triangulation of information allowed to describe communication 2.0. The study shows that there is a deficient management of communication strategies 2.0 in companies in the tourism and gastronomy sector of Ecuador, a deficiency that is aggravated by the pandemic (COVID-19), so that the challenges are demanding in order to maintain the business, boost economic income, and above all, meet the expectations and needs of tourist 2.0.
