Negativismo político: análisis del uso de la cuenta Twitter @realDonaldTrump en torno a las elecciones a la presidencia norteamericana del año 2016

• Mila-Maldonado, Juan Arturo ^[1] ; Carlosama-Lechón, Anderson David ^[1] ; Pabón-Valenzuela, Diana Carolina ^[1]
  1. [1] Facultad Latinoamericana de Ciencias Sociales, Quito, Ecuador
• Localización: RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, ISSN-e 1646-9895, Nº. Extra 35, 2020, págs. 503-518
• Idioma: español
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• Resumen

  • This article aims to respond to the questioning of how he incorporates Donald Trump's attributes of political negativism through the use of his official Twitter account, @realDonaldTrump, during the context of the 2016 electoral campaign, between September 19 and November 9. For the analysis, variables and categories used in the content analysis method were established.