Acceso usuarios
Ricardo Domingues, Isabel Pedrosa, Jorge Bernardino
In the area of Marketing, there are few proposals for KPIs for performance evaluation, making it difficult to manage a Marketing department. [...]it is important to show the importance of using KPIs in this area and to propose KPIs that can be sufficiently generic. [...]the objectives of this article to show the need to use KPIs in Marketing, and to propose and evaluate KPIs.
