Acceso usuarios
Susana Bernardino, José Freitas Santos, Pedro Bruno Mendonça da Silva
A investigación sobre o emprendemento social destaca a importancia dos recursos, xa que a falta deles pode socavar a actividade e a misión dunha organización social. Para manter ou aumentar a cantidade de recursos dispoñibles, o emprendedor social necesita administrar os vínculos da súa rede persoal a través das redes sociais para conectarse coas partes interesadas actuais e buscar outras novas. Esta investigación utiliza datos primarios recompilados dunha enquisa de organizacións sociais para ver se a dependencia da rede do emprendedor social nas redes sociais aumenta a cantidade de recursos dispoñibles para a organización social. Os datos primarios recompiláronse entre xaneiro e marzo de 2020. Os resultados obtidos de 313 organizacións sociais en Portugal mostran que os vínculos da rede de emprendedores sociais teñen un efecto directo e indirecto. Directamente, a xestión dos vínculos do emprendedor social cos stakeholders parece atraer recursos para a organización social. Os efectos indirectos prodúcense a través do uso das redes sociais, en primeiro lugar, ao buscar e establecer relacións con novos stakeholders e, en segundo lugar, ao xestionar os vínculos persoais coa rede actual de stakeholders.
Research on social entrepreneurship highlights how important resources are since a lack of them may undermine a social organization's activity and mission. To maintain or increase the amount of resources available, the social entrepreneur needs to manage his/her personal network linkages via social media to connect with current stakeholders and seek new ones. This research uses primary data collected from a survey of social organizations to see whether the social entrepreneur’s network reliance on social media increases the amount of resources available for the social organization. The primary data was collected between January and March 2020. The results obtained from 313 social organizations in Portugal show that the social entrepreneur’s network linkages have a direct and an indirect effect. Directly, managing the social entrepreneur’s linkages with stakeholders seems to attract resources for the social organization. The indirect effects occur via social media usage, firstly, by seeking and establishing relationships with new stakeholders, and secondly, by managing the personal linkages with the current network of stakeholders.
