Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain

• Lami, Olda ^[1] ; Díaz-Caro, Carlos ^[1] ; Mesías, Francisco Javier ^[1]
  1. [1] Universidad de Extremadura

     Universidad de Extremadura

     Badajoz, España

     
• Localización: Economía agraria y recursos naturales, ISSN-e 2174-7350, ISSN 1578-0732, Vol. 23, Nº. 1, 2023, págs. 131-156
• Idioma: inglés
• DOI: 10.7201/earn.2023.01.05
• Títulos paralelos:
  • ¿Son los canales cortos de comercialización de alimentos una alternativa sostenible al comercio minorista tradicional? Un estudio con experimentos de elección sobre el aceite de oliva en España
• Enlaces
  • Texto completo (pdf)
  • Texto completo
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    Se examina el comportamiento de compra de los consumidores en Canales Cortos de Comercialización (CCC) utilizando un experimento de elección para el aceite de oliva (por su amplio uso en CCC), y un análisis cluster para segmentar los consumidores según sus percepciones y comportamiento. Los resultados revelan la similitud de preferencias hacia el canal de distribución, pero con una reacción negativa a la compra online. Al haber consumidores dispuestos a pagar más por alimentos locales y ecológicos, se abren oportunidades para los CCC. Así, las políticas que fomenten el uso del etiquetado ecológico, pueden potenciar el desarrollo de los CCC.

  • English

    This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development.

• Referencias bibliográficas
  • Abate, G. (2008). "Local food economies: Driving forces, challenges, and future prospects". Journal of Hunger and Environmental Nutrition,...
  • Altmann, B.A., Anders, S., Risius, A. & Mörlein, D. (2022). "Information effects on consumer preferences for alternative animal feedstuffs"....
  • Aubry, C. & Kebir, L. (2013). "Shortening food supply chains: A means for maintaining agriculture close to urban areas? The case of...
  • Augére-Granier, M.-L. (2016). Short food supply chains and local food systems in the EU. Retrieved from: EPRS - European Parliamentary Research...
  • Banovic, M., Reinders, M.J., Claret, A., Guerrero, L. & Krystallis, A. (2019). "A cross-cultural perspective on impact of health and...
  • Barreiro-Hurle, J., Espinosa-Goded, M., Martinez-Paz, J.M. & Perni, A. (2018). "Choosing not to choose: A meta-analysis of status...
  • Bernabéu, R. & Díaz, M. (2016). "Preference for olive oil consumption in the Spanish local market". Spanish Journal of Agricultural...
  • Canals, C. (2018). The benefits and costs of globalisation. Retrieved from: CaixaBank Research: https://www.caixabankresearch.com/en/economics-markets/activity...
  • Carlsson, F. & Martinsson, P. (2003). "Design techniques for stated preference methods in health economics". Health Economics,...
  • Carzedda, M., Gallenti, G., Troiano, S., Cosmina, M., Marangon, F., de Luca, P., Pegan, G. & Nassivera, F. (2021). "Consumer preferences...
  • Chrysochou, P., Tiganis, A., Trabelsi Trigui, I. & Grunert, K.G. (2022). "A cross-cultural study on consumer preferences for olive...
  • Cruz, J.L., Puigdueta, I., Sanz-Cobeña, A., & González-Azcárate, M. (2021). "Short food supply chains: Rebuilding consumers' trust"....
  • Dagevos, H. (2005). "Consumers as four-faced creatures. Looking at food consumption from the perspective of contemporary consumers"....
  • Dekhili, S., Sirieix, L. & Cohen, E. (2011). "How consumers choose olive oil: The importance of origin cues". Food Quality and...
  • Diamantopoulos, A., Schlegelmilch, B.B., Sinkovics, R.R. & Bohlen, G.M. (2003). "Can socio-demographics still play a role in profiling...
  • Díaz-Caro, C., García-Torres, S., Elghannam, A., Tejerina, D., Mesias, F.J. & Ortiz, A. (2019). "Is production system a relevant attribute...
  • Díaz, S. (2022). Aceite de oliva español: el oro líquido que hay que poner en valor. Retrieved from: CaixaBank Research: https://www.caixabankresearch.com/es/analisis-sectorial/agroalimentario/aceite-oliva-espanol-oro-liquido-hay-poner-valor
  • Eldesouky, A., Mesias, F.J. & Escribano, M. (2020). "Consumer assessment of sustainability traits in meat production. A choice experiment...
  • Elghannam, A., Escribano, M. & Mesias, F.J. (2017). "Can social networks contribute to the development of short supply chains in the...
  • Elghannam, A. & Mesias, F.J. (2019). "Short food supply chains from a social media marketing perspective: A consumer-oriented study...
  • Elghannam, A., Mesias, F.J., Escribano, M., Fouad, L., Horrillo, A. & Escribano, A.J. (2020). "Consumers' perspectives on alternative...
  • Erraach, Y., Sayadi, S., Gómez, A.C. & Parra-López, C. (2014). "Consumer-stated preferences towards Protected Designation of Origin...
  • Escribano, A.J., Peña, M.B., Díaz-Caro, C., Elghannam, A., Crespo-Cebada, E. & Mesías, F.J. (2021). "Stated preferences for plant-based...
  • García, C. (2020). La reforma de la ley de la cadena alimentaria no para. Retrieved from: Heraldo de Aragón: https://www.heraldo.es/noticias/aragon/2020/04/07/la...
  • Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V. & Finco, A. (2018). "A Theory of Planned behaviour perspective for investigating...
  • Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. (2014). Multivariate Data Analysis (7th ed.). Lodon, United Kingdom: Pearson Education...
  • Hempel, C. & Hamm, U. (2016). "How important is local food to organic-minded consumers?" Appetite, 96, 309-318. https://doi.org/10.1016/j.appet.2015.09.036
  • Hole, A.R. (2015). DCREATE: Stata module to create efficient designs for discrete choice experiments. Retrieved from: Statistical Software...
  • Ingram, J.C., DeClerck, F. & del Rio, C.R. (2012). Integrating Ecology and Poverty Reduction. New York, USA: Springer. https://doi.org/10.1007/978-1-4614-0186-5
  • Jarosz, L. (2008). "The city in the country: Growing alternative food networks in Metropolitan areas". Journal of Rural Studies, 24(3),...
  • Juma, C. N., Otieno, D.J., Oluoch-Kosura, W., Gyau, A. & Oduol, J.A. (2016). "A survey of consumer perceptions and preferences for...
  • Kayser, M., Nitzko, S. & Spiller, A. (2013). "Analysis of differences in meat consumption patterns". International Food and Agribusiness...
  • Kneafsey, M., Venn, L., Schmutz, U., Balázs, B., Trenchard, L., Eyden-Wood, T., Bos, E., Sutton, G. & Blackett, M. (2013). Short Food...
  • Lacaze, M.V. (2014). "Valoración contingente de hortalizas frescas obtenidas bajo manejo integrado de plagas: el caso de la papa (patata)...
  • Lancaster, K.J. (1966). "A New Approach to Consumer Theory". Journal of Political Economy, 74(2), 132-157. https://doi.org/10.1086/259131
  • Lazzarini, G.A., Visschers, V.H.M. & Siegrist, M. (2018). "How to improve consumers' environmental sustainability judgements of...
  • Lin, W. & Nayga, R.M. (2022). "Green identity labeling, environmental information, and pro-environmental food choices". Food Policy,...
  • Lyson, T.A. & Green, J. (2008). "The Agricultural Marketscape: A Framework for Sustaining Agriculture and Communities in the Northeast"....
  • Malhotra, N.K., Birks, D.F. & Wills, P. (2012). Marketing research: An applied approach. London, United Kingdom: Pearson Education Limited.
  • McFadden, D. (1974). Conditional logit analysis of qualitative choice behavior. In Zarembka, P. (Eds.): Frontiers in econometrics (pp. 105-142)....
  • Migliore, G., Schifani, G., Romeo, P., Hashem, S.& Cembalo, L. (2015). "Are Farmers in Alternative Food Networks Social Entrepreneurs?...
  • Mtimet, N., Kashiwagi, A.K., Zaibet, L. & Masakazu, N. (2008). "Exploring Japanese olive oil consumer behavior". Paper presented...
  • National Institute of Statistic of Spain. (2019). España en cifras 2019. Retrieved from: Instituto Nacional de Estadística: https://www.ine.es/prodyser/espa_cifras/2019/3/
  • Olimerca. (2020). "La encrucijada de elegir el mejor envase para el aceite de oliva". Revista Olimerca, 35, 8-18.
  • Oliveclub. (2017). What is the packaging format you use for olive oil? Retrieved from: Oliveclub: https://www.oliveclub.es/en/blog/what-is-the-packaging...
  • Ortiz, A., Díaz-Caro, C., Tejerina, D., Escribano, M., Crespo, E. & Gaspar, P. (2021). "Consumption of fresh Iberian pork: Two-stage...
  • Oubiña, J. (2000). Las relaciones de poder y conflicto en los canales de distribución de productos de gran consumo: un análisis de la satisfacción...
  • Panico, T., Del Giudice, T. & Caracciolo, F. (2014). "Quality dimensions and consumer preferences: A choice experiment in the Italian...
  • Parras, M., Bernal, E., Gutiérrez, M., Mozas, A., Murgado, E.M., Torres, F.J., Ruz, A. & Vega, M. (2021). Cadena de valor del aceite de...
  • Polzin, S.S., Lusk, J.L. & Wahdat, A.Z. (2023). "Measuring sustainable consumer food purchasing and behavior". Appetite, 180,...
  • Rosset, P. & Altieri, M. (2018). Agroecología Ciencia y política. La Paz, Bolivia: Fundación Tierra.
  • Rover, O.J., de Gennaro, B.C. & Roselli, L. (2017). "Social innovation and sustainable rural development: The case of a Brazilian...
  • Silva, A.G., Canavari, M. & Wander, A.E. (2018). "Consumer preferences and willingness-to-pay for integrated production label on common...
  • Sonnino, R. & Marsden, T. (2006). "Beyond the divide: Rethinking relationships between alternative and conventional food networks...
  • Spanish Competition Authority. (2009). Report on the Relations Between Manufacturers and Retailers in the Food Sector. Retrieved from: Comisión...
  • Spanish Ministry of Agriculture. (2013). Canales cortos de comercialización en el sector Agroalimentario. Retrieved from: Ministerio de Agricultura,...
  • Spanish Ministry of Agriculture. (2022a). Informe anual de la Industria Alimentaria Española. Periodo 2019-2020. Retrieved from: Ministerio...
  • Spanish Ministry of Agriculture. (2022b). Informe del consumo alimentario en España 2021. Retrieved from: Ministerio de Agricultura Pesca...
  • Steenkamp, J.E.M. (1987). "Conjoint Measurement in Ham Quality Evaluation". Journal of Agricultural Economics, 38(3), 473-480. https://doi.org/10.1111/j.1477-9552.1987.tb01065.x
  • Stone, D.H. (1993). "Design a questionnaire". British Medical Journal, 307(6914), 1264-1266. https://doi.org/10.1136/bmj.307.6914.1264
  • Train, K.E. (2003). Discrete Choice Methods with Simulation. Cambridge, United Kingdom, Cambridge University Press. https://doi.org/10.1017/CBO9780511753930
  • Van Der Lans, I.A., Van Ittersum, K., De Cicco, A. & Loseby, M. (2001). "The role of the region of origin and EU certificates of origin...
  • Van Loo, E.J., Caputo, V., Nayga, R.M., Meullenet, J.F. & Ricke, S.C. (2011). "Consumers' willingness to pay for organic chicken...
  • Van Loo, E.J., Caputo, V., Nayga, R.M., Seo, H.S., Zhang, B. & Verbeke, W. (2015). "Sustainability labels on coffee: Consumer preferences,...
  • Van Loo, E.J., Caputo, V., Nayga, R.M. & Verbeke, W. (2014). "Consumers' valuation of sustainability labels on meat". Food...
  • Verain, M.C.D., Bartels, J., Dagevos, H., Sijtsema, S.J., Onwezen, M.C. & Antonides, G. (2012). "Segments of sustainable food consumers:...
  • Vroegindewey, R., Richardson, R.B., Ortega, D.L. & Theriault, V. (2021). "Consumer and retailer preferences for local ingredients...
  • Wang, M., Kumar, V., Ruan, X. & Neutzling, D.M. (2019). "Farmers' Attitudes towards Participation in short Food Supply Chains:...
  • Yangui, A., Costa-Font, M. & Gil, J.M. (2014). "Revealing additional preference heterogeneity with an extended random parameter logit...
  • Yangui, A., Gil, J.M., & Costa-Font, M. (2019). "Comportamiento de los consumidores españoles y los factores determinantes de sus...