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The objective of this study is to develop a conceptual analysis of the Digital Self in order to verify the elements that influence it from the consumption of products with green values in the digital environment. It was carried out a theoretical deepening about the studied concept from articles that deal with the relations of users with the digital environment and with their possessions inserted in this context. The results show that the elements that influence the extension of the Self of individuals to the digital environment are defined by the consumption, possession and the attachment that users grant to dematerialized goods; the access to experiences and the consumption of brands and objects that could not be acquired in the offline environment for social and financial reasons; by the interaction with other individuals, as well as by the reincorporation of new virtual identities represented by avatars that can stand out through the very possession of dematerialized goods; by the self-affirmation that the possession of virtual goods generates and by the acceptability and access to social groups in the digital context that the possession of these goods can provide to its users from green consumption values, since digital technologies have caused profound changes, the main one being considered as the restructuring of thinking linked to the meaning, the importance and the action of possessions, goods and objects in people's lives.
