Resumen de What colour are you?: smartphone addiction traffic lights and user profiles

Sonia San Martín Gutiérrez, Nadia Huitzilin Jiménez Torres

• Purpose – The key concern nowadays is smartphone addiction and user profiles. Following the risk and protective factors framework, the authors aim to characterize smartphone users according to two levels:

  (1) individual: referred to the use (i.e. boredom proneness, compulsive app downloading smartphone addiction) and (2) microsystem: referred to family and peers (i.e. family harmony and phubbing). Besides, the authors will derive useful managerial implications and strategies.

  Design/methodology/approach – First, an extensive literature revision and in-depth interviews with experts were employed to identify the addiction-related variables at the individual and microsystem level.

  Second, information was collected from a sample of 275 Spanish smartphone users, and a K-means clustering algorithm was employed to classify smartphone users.

  Findings – The proposed traffic lights schema identifies three users’ profiles (red, yellow and green) regarding their smartphone addiction and considering individual and microsystem critical variables.

  Originality/value – This study proposes a practical and pioneer traffic lights schema to classify smartphone users and facilitate each cluster’s strategies development.