Acceso usuarios
, Abdulaziz Rahman Mus, Masruruah Mokhtar, Syahrir Mallongi
Purpose: The purpose of this study is to investigate and analyze the problems that small business owners face when running their businesses through social media sites and emphasize the opportunity to do business through social media.
Theoretical framework: Small businesses are vital to the success of any economy by creating jobs, innovating, and giving many people the opportunity to achieve financial success and independence. In today's social media-driven environment, small business owners need to engage with social media networking sites and understand how social media can play an important role in the development of their business.
Design/methodology/approach: The study focuses on analyzing the day-to-day activities and practices of small businesses involved in social media networking sites. Two questionnaires were developed to effectively analyze and investigate these problems.
Findings: While the results reveal the importance of organizing the activities and practices of social networking companies, they also emphasize opportunities to conduct business through social networking sites.
Research, Practical and Social Implications: This research was taken to help business owners engage with social media sites and solve the problems they face when running their business online.
Originality/Value: The results of the first questionnaire indicate the questions from the customer's point of view, while the second questionnaire indicates the questions from the traders' point of view. While the results reveal the importance of organizing social media business activities and practices, they also emphasize opportunities to conduct business through social media sites.
