Revivalization the Concept of the Wealth and Capital Resources Based on Kajao Laliddong's Thoughts

• Autores: Mohammad Yamin, Haliah Haliah, Alimuddin Alimuddin, Darwis Said
• Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 8, Nº. 4, 2023 (Ejemplar dedicado a: Continuous publication; e01852)
• Idioma: inglés
• DOI: 10.26668/businessreview/2023.v8i4.1390
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• Resumen

  • Purpose: The aim of this study is to interpret the emotions and actions of the Bugis people in the mappadendang tradition and relate them to the thoughts of the Bugis ancestor Kajao Laliddong in order to build the concept of wealth.

      Theoretical framework: Reviving Kajao Laliddong's thoughts in the lontara' latoa text written by B.F Matthes in 1872, regarding the sources of wealth which include acca (intelligence) and lempu (honesty), as a blend of basic principles that must be applied in collecting wealth for the Bugis. This ancestral message forms the basis for interpreting the essence of cultural behavior in the mappadendang tradition of the Bugis people.

      Design/methodology/approach: The interpretative paradigm and ethnographic method of Spradley are used in interpreting emic and cultural behavior of the Bugis Lallatang people. Data was obtained by observing as an audience, interviewing 10 key informants and tracing documents related to the mappadendang procession. Then it was analyzed at the stages of domain analysis, taxonomic analysis and componential analysis.

      Findings: The findings reveal that the emic and cultural actions of the Bugis Lallatang people include ade', and asseddingeng. This is relevant to Kajao Laliddong's thinking which includes acca and lempu as sources of wealth. This concept is built based on the integration of acca and lempu in the thinking and acting of the Bugis Lallatang, so that ade' and asseddingeng are maintained and capitalized into assets. These assets are used to humanize humans as the goal of living together.

      Research, Practical & Social implications: This research has implications for the development of the concept of wealth that are not materialistic and strengthens the actions of the Bugis Lallatang people in achieving shared prosperity. Humanize each other in every aspect of social life and maintain the sustainability of ade' and asseddingeng as the main source of wealth.

      Originality/value:  The value of the study is reviving Kajao Laliddong's thought in the 1872 lontara latoa text and internalizing its meaning in the mappadendang tradition, gave rise to different concepts of wealth and good practices for the Bugis Lallatang.

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