The present short piece is a criticism against the technical perspective in tourism research. It has gradually has commoditized tourism as a product, bringing to education and workforce only a managerial view of the activity. Based on the idea that, tourism is a total social fact, this work explores the limitations of technical perspective in tourism, first of all in the argument of social geography and urban studies. The process of territorialisation and picturesque seem to be key factor for the advent of tourist destinations. To some extent management and marketing have in last years replaced to scientific research in academy.