Theory of Planned Behavior (TPB) approach: reading intention of food label composition

• Autores: Megawati Simanjuntak
• Localización: Independent Journal of Management & Production, ISSN-e 2236-269X, Vol. 13, Nº. 5, 2022 (Ejemplar dedicado a: Independent Journal of Management & Production), págs. 1111-1132
• Idioma: inglés
• DOI: 10.14807/ijmp.v13i5.1785
• Enlaces
  • Texto completo
• Resumen

  • Food product labels have a crucial role as they provide the main source of information about the products. The purpose of this study is to analyze the difference and the influence of knowledge, perception, attitude, subjective norms, and behavioral control toward the intention of reading the composition labels using the Theory of Planned Behavior. This study used a survey method with a total of 400 respondents selected using multistage random sampling. The statistical analyses used were independent t-test and logistic regression. The findings showed that most respondents did not have the intention to read the composition labels. Knowledge, perception, and the subjective norms of the female respondents regarding the composition labels were better than that of the male respondents and were statistically different at p<0.05. However, attitudes toward behavior, behavioral control, and intention in reading the composition label tended to be similar for both genders. Intention was influenced by perception (p<0.05), behavioral control (p<0.01) and subjective norms (p<0.01). The better the perception, behavioral control, and subjective norms, the greater the intention of reading the composition label. The results revealed that the three components could be used to predict a person’s intention toward an object and also composition labels reading behavior.

• Referencias bibliográficas
  • Achmat, Z. (2011). Is Theory of Planned Behavior still relevant? Available: http://zakarijja.staff.umm.ac.id. Access: 9th Sep, 2013.
  • Adha, I. A. N., & Virianita, R. (2010). Attitudes and intentions of using the internet in business activities. Sodality, 4(3). DOI: 10.22500/sodality.v4i3.5836
  • Ajzen, I. (1991). The theory of planned behaviour. Journal of Organizational Behavior And Human Decision Processes, 50, 79-211
  • Ajzen, I., Joyce, N., Sheikh, S., & Cote, N. G. (2011). Knowledge and the prediction of behavior: the role of information accuracy in...
  • Ajzen, I., & Klobas, J. (2013). Fertility intentions: an approach based on the theory of planned behavior. Journal of Population Sciences,...
  • Ardiansyah, R., Djamaludin, M. D., & Herawati, T. (2012). Knowledge, perception, and behavior of students in purchasing dial tone. Jurnal...
  • Aygen, F. G. (2012). Safe food handling: knowledge, perceptions, and self-reported practices of Turkish consumers. International Journal of...
  • Awwaliyah, I. (2013). Students' knowledge, attitudes, and purchase intentions towards organic food: the Theory of Planned Behavior approach....
  • Barreiro-Hurlé, J., Gracia, A., De-Magistris, T. (2010). Does nutrition information on food products lead to healthier food choices? Food...
  • Borra, S. (2006). Consumer perspectives on food labels. American Journal of Clinical Nutrition, 83(5). DOI: 10.1093/ajcn/83.5.1235S
  • Campos, S., Doxey, J., & Hammond, D. (2011). Nutrition labels on pre-packaged foods: a systematic review. Public Health Nutrition, 14(8),...
  • Cha, E., Kim, K. H., Lerner, H. M., Dawkins, C. R., Bello, M. K., Umpierrez, G., & Dunbar, S. B. (2014). Health literacy, self-efficacy,...
  • Chen, X., Jahns, L., Gittelsohn, J., & Wang, Y. (2012). Who is missing the message? Targeting strategies to increase food label use among...
  • Furlow, N. E., & Knott, C. (2009). Who is reading the label? Millennials’ use of environmental product labels. The Journal of Applied...
  • Graham, D. J., & Laska, M. N. (2012). Nutrition label use partially mediates the relationship between attitude toward healthy eating and...
  • Grunert, K. G., Fernández-Celemín, L., Wills, J. M., Genannt Bonsmann, S. S., & Nureeva, L. (2010). Use and understanding of nutrition...
  • Grunert, K. G., Wills, J. M., & Fernández-Celemín, L. (2010). Nutrition knowledge, and use and understanding of nutrition information...
  • Grunert, K. G., & Wills, J. M. (2007). A review of European research on consumer response to nutrition information on food labels. Journal...
  • Isik, B., & Guven, Y. (2007). An investigation of preschool children’s family functions: A general outlook on the family from the mother’s...
  • Jayanti, T. S., Djamaludin, M. D., & Latifah, M. (2011). Teenagers’ perceptions, knowledge, and behavior in purchasing pirated compact...
  • Jusoh, Z. M., & Goh, H. L. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International...
  • Kotler, P., & Amstrong, G. (2008). Marketing principles, 12 ed. Jakarta: Erlangga.
  • Kotler, P., & Keller, K. L. (2009). Marketing management, 4 ed. Jakarta: Indeks.
  • Ma’ruf, J. J., Mohamad, O., & Ramayah, T. (2005). Intention to purchase via the internet: a comparison of two theoretical models. Asian...
  • Miller, L. M. S., & Cassady, D. L. (2015). The effects of nutrition knowledge on food label use. A review of the literature. Appetite,...
  • Murphy, S. P. (2013). Aligning food composition tables with current dietary guidance for consumers. Procedia Food Science, 2, 12–19. DOI:...
  • National Agency Of Drug And Food Control (NADFC) Indonesia. (2006). Government’s law of the Republic of Indonesia no. 69 year 1999 about food...
  • Osei, M. J., Lawer, D. R., & Aidoo, R. (2012). Consumers’ use and understanding of food label information and effect on their purchasing...
  • Peter, J. P., & Olson, J. C. (2010). Consumer behavior and marketing strategy, 8 ed. New York: McGraw-Hill.
  • Prasiwi, R. I., Yuliati, L. N., & Simanjuntak, M. (2018). Analysis of food label reading behavior. International Journal of Science and...
  • Prinsloo, N., Van Der Merwe, D., Bosman, M., & Erasmus, A. C. (2012). A critical review of the significance of food labeling during consumer...
  • Ranilović, J., & Colić Barić, I. (2011). Differences between younger and older populations in nutrition label reading habits. British...
  • Schiffman, L. G., & Kanuk, L. L. (2008). Consumer behavior, 7 ed. Jakarta: Indeks.
  • Setiadi, N. J. (2008). Consumer behavior: Concepts and implications for marketing strategy and research. Jakarta: Kencana Prenada Media.
  • Signal, L., Lanumata, T., Robinson, J. A., Tavila, A., Wilton, J., & Mhurchu, C. N. (2008). Perceptions of New Zealand nutrition labels...
  • Simanjuntak, M. (2014). Behavior of reading nutrition fact label of undergraduate students of Bogor Agricultural University, Indonesia. In:...
  • Simanjuntak, M., & Dewantara, M. M. (2015). The effects of knowledge, religiosity value, and attitude on halal label reading behavior...
  • Simanjuntak, M., & Mediani, N. V. (2014). The behavior of reading nutrition fact label on undergraduate students of IPB University, Indonesia....
  • Simanjuntak, M., Utami, F. S., & Johan, I. R. (2014). Consumer vulnerability and purchasing behavior of packaged food products. Jurnal...
  • Siwi, A. A. C., & Meiyanto, S. (2002). Intention to buy skin whitening cosmetics in terms of the completeness of product information on...
  • Sumarwan, U. (2011). Consumer behavior. Bogor: IPB Press.
  • Sumarwan, U., Simanjuntak, M., & Yuliati, L. N. (2017). Meta-analysis study: Reading behavior of food products label. Journal of Consumer...
  • Zahara, S., & Triyanti. (2009). Compliance with reading nutritional information labels among students. Jurnal Kesehatan Masyarakat Nasional,...
  • Zorba, N. N., & Kaptan, M. (2011). Consumer food safety perceptions and practices in a Turkish community. Journal of Food Protection,...