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This study utilizes theory from the Essex School of Ideology and Discourse Analysis (IDA) and investigates speeches and statements made by high-ranking European Union officials from the European Commission as well as policy documents. The inquiry reveals that antagonistic language was used to justify the tracking and tracing of civilians through the articulation of an empty “track and trace” signifier and the articulation of new identities premised on the vaccinated and non-vaccinated. Policy makers articulated new ideas surrounding a regime of truth and a common “people” while simultaneously negating opponents to pandemic policies by articulating floating signifiers, including xenophobia, disinformation, and populism. The exercise of power in health policies during the pandemic functioned according to logics similar to those employed in traditional political domains.
Cette étude utilise la théorie de l’Essex School of Ideology and Discourse Analysis (IDA) et examine les discours et les déclarations de hauts fonctionnaires de la Commission européenne ainsi que des documents d’orientation. L’enquête révèle qu’un langage antagoniste a été utilisé pour justifier le suivi et le traçage des civils par l’articulation d’un signifiant vide « suivi et traçage » et l’articulation de nouvelles identités ayant pour base les vaccinés et les non vaccinés. Les décideurs politiques ont articulé de nouvelles idées autour d’un régime de vérité et d’un « peuple » commun tout en niant simultanément les opposants aux politiques pandémiques en articulant des signifiants flottants, notamment la xénophobie, la désinformation et le populisme. L’exercice du pouvoir dans les politiques de santé pendant la pandémie a fonctionné selon des logiques similaires à celles employées dans les domaines politiques traditionnels.
Este estudo utiliza a teoria da Essex School of Ideology and Discourse Analysis (IDA) e investiga discursos e declarações feitos por altos funcionários da Comissão Europeia, bem como documentos orientadores. A investigação revela que foi usada linguagem antagónica para justificar o rastreio e o acompanhamento de civis através da articulação de um significante vazio de “rastrear e acompanhar” e a articulação de novas identidades baseadas nos vacinados e não vacinados. Os decisores políticos articularam novas ideias à volta de um regime da verdade e de um “povo” comum enquanto negavam simultaneamente os oponentes às políticas pandémicas ao articular significantes flutuantes, incluindo xenofobia, desinformação e populismo. O exercício de poder nas políticas de saúde durante a pandemia funcionou de acordo com lógicas semelhantes às empregadas nos domínios políticos tradicionais.
