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This paper examines the pivotal role of ideologies in a case of language shift from Targia to Libyan Arabic among Libyan Tuaregs in the south–western region of Libya. I argue that foundational ideologies, the opposed and hierarchical linguistic relationship between Arabic and Targia, a southern Amazigh variety, and ideological elision, the process of shifting the meanings associated with Classical and Modern Standard Arabic (CA, MSA) to Libyan Arabic (LA) (e.g., religious piety), eventually have driven the changes in the linguistic behavior of the Tuareg people towards the attachment to Libyan Arabic and at the expense of Targia. The data is drawn from a fieldwork conducted on two Libyan Tuareg communities, Ghat and Barkat. The former is a multi-ethnic town while the latter is a village composed of only Tuaregs. The sample is comprised of 221 participants (114 from Brakat and 107 from Ghat), balanced by gender and divided into three age groups. A combination of qualitative and quantitative approaches was employed for data collection and analysis. The statistical analysis showed that age group has the most significant effect on the reported use of Targia, followed by type of community and the interactive effect of both variables.
