Comparación entre la cobertura de la prensa a campañas presidenciales y la agenda de los periodistas que conducen debates

• Ortega-Gunckel, Constanza ^[1] ; Núñez-Mussa, Enrique ^[1] ; Porath, William ^[1]
  1. [1] Pontificia Universidad Católica de Chile

     Pontificia Universidad Católica de Chile

     Santiago, Chile

     
• Localización: Comunicación y sociedad, ISSN 2448-9042, ISSN-e 0188-252X, N. 19, 2022
• Idioma: español
• DOI: 10.32870/cys.v2022.8177
• Títulos paralelos:
  • Comparison between press coverage of presidential campaigns and the agenda of journalists conducting debates
• Enlaces
  • Texto completo
• Dialnet Métricas: 3 Citas
• Resumen
  • español

    La cobertura de campañas tendería a preferir temas de juego estratégico y personalización sobre propuestas de políticas públicas. En cambio, se espera que los debates electorales en televisión sean un momento diferenciador de la rutina periodística. Mediante un análisis de contenido, se compara la agenda de los periodistas en cuatro debates presidenciales chilenos con la de la prensa escrita en la cobertura de las respectivas campañas. Los resultados muestran que los periodistas en los debates se concentran en las políticas públicas, mientras que la prensa lo hace en las estrategias o en temas políticos.

  • English

    Campaign coverage would prefer strategic game and personalization topics more than public policy proposals. Instead, electoral debates on television are expected differentiate from the journalistic routine. Through a content analysis, the journalists’ agenda in four Chilean presidential debates is compared with that of the written press in the coverage of the respective campaigns. The results show that journalists in the debates focus on public policies, while the press concentrates on strategies or political issues.

  • português

    A cobertura da campanha tenderia a preferir temas de jogos estratégicos e personalização sobre propostas de políticas públicas. Em vez disso, espera-se que os debates eleitorais na televisão sejam um momento diferenciador da rotina jornalística. Por meio de uma análise de conteúdo, a agenda dos jornalistas em quatro debates presidenciais chilenos é comparada com a da imprensa escrita na cobertura das respectivas campanhas. Os resultados mostram que os jornalistas em debates focam em políticas públicas, enquanto a imprensa foca em estratégias ou questões políticas.

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