La finalidad del presente estudio es conocer y analizar en qué medida se difunde la educación patrimonial durante las experiencias turísticas, en los territorios del Parque Nacional de Monfragüe, el Geoparque Villuercas-Ibores-Jara y Trujillo, considerando su condición como grandes focos de atracción turística. Para ello, se han realizado 25 entrevistas a expertos de los sectores turísticos y educativos, seleccionados por su representatividad en el territorio. Los resultados concluyen la necesidad de integrar un mayor número de experiencias didácticas en los proyectos turísticos y de difundir la educación patrimonial. Los hallazgos permiten mejorar la potencialidad educativa de los proyectos turísticos y contribuir a la conservación de los espacios.
Rural tourism is an increasingly demanded phenomenon and is a powerful promoter of the rural environment. Frequently it has been considered that this type of tourism is sustainable by itself, due to the characteristics that define it. Among them, the attraction of a small number of visitors, the need for scarce infrastructure and the demand of tourists whose main reason for visiting an area is their own interest or rest, stand out.
Nevertheless, despite the ideas that characterize it, there are doubts about its intrinsic sustainability in the models that are implemented in the different communities of the Spanish landscape. There are numerous dangers that distance tourism practices from sustainability. These include the development of an uncoordinated offer, the gene- ration of waste and environmental impacts, the alteration of flora and fauna habitats or the artificialization of local culture.