Acceso usuarios
Manuel Humberto de la Garza Cárdenas, Mariana Zerón Félix, Guadalupe del Carmen Briano Turrent 
Las empresas zombis tienen una connotación negativa dado que afectan a los mercados en donde operan. Para entender este tipo de empresas en México, se analiza la influencia del tipo de estrategia empresarial en la probabilidad de ser empresa zombi. Para ello, se empleó un análisis logit para evaluar la probabilidad de incurrir en la característica zombi, se usó un panel de 99 empresas que cotizaron en la Bolsa Mexicana de Valores durante el periodo de 2013 a 2017.
El resultado empírico evidencia que el tipo de estrategia defensivo disminuye la probabilidad de incurrir en la situación zombi; por otro lado, lo tipos de estrategia analizador y proactivo mues- tran una mayor probabilidad en ser catalogadas como empresas zombis, lo que, a priori podría sorprender, sin embargo, el entorno institucional Latinoamericano favorece que dicho comporta- miento sea propenso a derivar en la situación zombi
Zombie companies are organizations that receive preferential treatment and benefits from various institutions. In addition, they have a negative connotation since they affect the markets where they operate. To understand this type of company in Mexico, the influence of the type of business strategy on the probability of being a zombie company is analyzed. For this, a logit analysis was used to evaluate the probability of incurring in the zombie attribute, and a panel of 99 companies that were listed on the Mexican Stock Exchange during the period from 2013 to 2017 was adopted. The empirical result shows that the type of defensive strategy reduces the probability of incurring in the zombie situation. On the other hand, the type of analytical and proactive strategy shows a greater probability of being classified as zombie companies, which, a priori could surprise, however, the Latin American institutional environment favors that such behavior is prone to lead to the zombie situation. Regarding the family element, no significant differences are found between family and non-family businesses.
