Beyond responsibility? Fair trade and citizenship

• Van der Steen, Laurensor ^[1] ; Maeseele, Pieter ^[1]
  1. [1] University of Antwerp

     University of Antwerp

     Arrondissement Antwerpen, Bélgica

     
• Localización: Catalan journal of communication & cultural studies, ISSN 1757-1898, Vol. 14, Nº. 1, 2022, págs. 57-97
• Idioma: inglés
• DOI: 10.1386/cjcs_00060_1
• Texto completo no disponible (Saber más ...)
• Resumen

  • The aim of this article is to investigate by means of a qualitative content analysis which models of citizenship emerge from the communication practices of four fair trade organizations: Oxfam-Worldshops, Fairphone, Trade for Development Centre (TDC) and Colruyt. Drawing on discourse theory, three forms of citizenship are distinguished: expanded, communitarian and agonistic. TDC and Colruyt expose the conditions of production in the Global South and encourage the consumption of fair trade products in the Global North (thus reflecting an expanded citizenship). In contrast, Fairphone aims to create a community and encourages members to communicate the alternative, the Fairphone smartphone (thus reflecting communitarian citizenship). Finally, Oxfam-Worldshops emphasizes the conflicts between the interests of farmers and consumers and those of multinational corporations, thereby encouraging citizens to protest unfair trade (thus reflecting agonistic citizenship). We conclude by highlighting the meaning of purchasing fair trade in the different models of citizenship.

• Referencias bibliográficas
  • Barnett, C., Cloke, P., Clarke, N. and Malpass, A. (Year: 2010), Globalizing Responsibility: The Political Rationalities of Ethical Consumption,...
  • Beck, U., Bonss, W. and Lau, C. (Year: 2003), ‘The theory of reflexive modernization: Problematic, hypotheses and research programme’, Theory,...
  • Biglieri, P. and Perello, G. (Year: 2011), ‘The names of the real in Laclau’s theory: Antagonism, dislocation, and heterogeneity’, Filozofski...
  • Carrington, M. J., Zwick, D. and Neville, B. (Year: 2016), ‘The ideology of the ethical consumption gap’, Marketing Theory, 16:1, pp. 21–38,...
  • Carvalho, A., van Wessel, M. and Maeseele, P. (Year: 2017), ‘Communication practices and political engagement with climate change: A research...
  • Charmaz, K. (Year: 2006), Constructing Grounded Theory, Thousand Oaks, CA: Sage Publications.
  • Clarke, N., Barnett, C., Cloke, P. and Malpass, A. (Year: 2007), ‘Globalising the consumer: Doing politics in an ethical register’, Political...
  • Dubuisson-Quellier, S., Lamine, C. and Le Velly, R. (Year: 2011), ‘Citizenship and consumption: Mobilisation in alternative food systems in...
  • Edmonds, W. A. and Kennedy, T. D. (Year: 2017), An Applied Guide to Research Designs, 2nd ed., Thousand Oaks, CA: Sage Publishers. Elam, M....
  • Fontenelle, I. (Year: 2013), ‘From politicisation to redemption through consumption: The environmental crisis and the generation of guilt...
  • Giddens, A. (Year: 1991), Modernity and Self-Identity: Self and Society in the Late Modern Age, Stanford, CA: Stanford University Press.
  • Glynos, J. and Howarth, D. (Year: 2007), Logics of Critical Explanation in Social and Political Theory, New York: Routledge.
  • Goodman, M. K. (Year: 2010), ‘The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of...
  • Gunderson, R. (Year: 2014), ‘Problems with the defetishization thesis: Ethical consumerism, alternative food systems, and commodity fetishism’,...
  • Hawkins, R. (Year: 2011), ‘“One pack = one vaccine” = one global motherhood? A feminist analysis of ethical consumption’, Gender,...
  • Heath, J. (Year: 2014), ‘System and lifeworld’, in B.Faultner (ed.), Habermas: Key Concepts, New York: Routledge, pp. 74–90.
  • Johnston, J. (Year: 2008), ‘The citizen-consumer hybrid: Ideological tensions and the case of whole foods market’, Theory and Society, 37:3,...
  • Johnston, P., Everard, M., Santillo, D. and Robert, K. H. (Year: 2007), ‘Reclaiming the definition of sustainability’, Environmental Science...
  • Jones, M. (Year: 2014), ‘Chantal Mouffe’s agonistic project: Passions and participation’, Parallax, 20:2, pp. 14–30, https://doi-org.sabidi.urv.cat/10.1080/13534645.2014.896546....
  • Jubas, K. (Year: 2007), ‘Conceptual Con/fusion in democratic societies: Understandings and limitations of consumer-citizenship’, Journal of...
  • Kenis, A. (Year: 2015), ‘From individual to collective change and beyond: Ecological citizenship and politicisation’, Ph.D. thesis, Leuven:...
  • Kenis, A. (Year: 2016), ‘Ecological citizenship and democracy: Communitarian versus agonistic perspectives’, Environmental Politics, 25:6,...
  • Kenis, A. and Lievens, M. (Year: 2014), ‘Searching for “the political” in environmental politics’, Environmental Politics, 23:4, pp. 531–48,...
  • Kenis, A. and Mathijs, E. (Year: 2011), ‘Beyond individual behaviour change: The role of power, knowledge and strategy in tackling climate...
  • Lekakis, J. E. (Year: 2012), ‘Will the fair trade revolution be marketised? Commodification, decommodification and the political intensity...
  • Lekakis, J. E. (Year: 2013), Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism...
  • Lekakis, J. E. (Year: 2017), ‘Culture jamming and Brandalism for the environment: The logic of appropriation’, Popular Communication, 15:4,...
  • Low, W. and Davenport, E. (Year: 2007), ‘To boldly go … exploring ethical spaces to re-politicise ethical consumption and fair trade’, Journal...
  • Micheletti, M. (Year: 2003), Political Virtue and Shopping: Individuals, Consumerism, and Collective Action, New York: Palgrave Macmillan.
  • Micheletti, M. and Stolle, D. (Year: 2012), ‘Sustainable citizenship and the new politics of consumption’, Annals of the American Academy...
  • Mihai, M. (Year: 2014), ‘Theorizing agonistic emotions’, Parallax, 20:2, pp. 31–48, https://doi.org.sabidi.urv.cat/10.1080/13534645.2014.896547....
  • Mouffe, C. (Year: 2005a), On the Political, London: Routledge.
  • Mouffe, C. (Year: 2005b), The Return of the Political, London: Verso Books.
  • Mouffe, C. (Year: 2013), Agonistics: Thinking the World Politically, London: Verso Books.
  • Olson, K. (Year: 2014), ‘Deliberative democracy’, in B.Fultner (ed.), Habermas: Key Concepts, New York: Routledge, pp. 140–55, https://doi-org.sabidi.urv.cat/10.1017/UPO9781844654741....
  • Outhwaite, W. (Year: 2009), Habermas: A Critical Introduction, 2nd ed., Stanford, CA: Stanford University Press, https://doi-org.sabidi.urv.cat/10.1093/acprof:oso/9780199547807.001.0001....
  • Ramamurthy, A. (Year: 2012), ‘Absences and silences: The representation of the tea picker in colonial and fair trade advertising’, Visual...
  • Stolle, D. and Micheletti, M. (Year: 2013), Political Consumerism: Global Responsibility in Action, New York: Cambridge University Press,...
  • Swyngedouw, E. (Year: 2010), ‘Apocalypse forever?: Post-political populism and the spectre of climate change’, Theory, Culture & Society,...
  • Taylor, S. J., Bogdan, R. and DeVault, M. R. (Year: 2016), Introduction to Qualitative Research Methods: A Guidebook and Resource, 4th ed.,...
  • Varul, M. Z. (Year: 2009), ‘Ethical selving in cultural contexts: Fairtrade consumption as an everyday ethical practice in the UK and Germany’,...
  • Wheeler, K. (Year: 2012), Fair Trade and the Citizen-Consumer: Shopping for Justice?, London: Palgrave Macmillan, https://doi-org.sabidi.urv.cat/10.1057/9781137283672....
  • Wilson, M. and Jackson, P. (Year: 2016), ‘Fairtrade bananas in the Caribbean: Towards a moral economy of recognition’, Geoforum, 70, pp. 11–21,...