¡Pon tu mejor cara! La influencia de la expresión facial en la confianza percibida y la capacidad para gobernar

• Autores: Luciana Manfredi, Ana María Arboleda, Christian Arroyo
• Localización: Ciencia Política, ISSN-e 1909-230X, Vol. 16, Nº. 32, 2021 (Ejemplar dedicado a: Parte II: Emociones y política), págs. 105-128
• Idioma: español
• DOI: 10.15446/cp.v16n32.98350
• Títulos paralelos:
  • Put on Your Best Face! Facial Displays Influence on Perceived Trust and the Governing Capability
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• Dialnet Métricas: 1 Cita
• Resumen
  • español

    Este artículo evalúa el efecto de las expresiones faciales de los candidatos políticos en las percepciones de confianza y capacidad de gobernar que tienen los votantes. Se condujo un diseño experimental intra-sujeto (cuatro candidatos) y entre grupos (expresión facial: sonriente/neutral). Los participantes evaluaron la confianza percibida y la capacidad para gobernar después de mirar la imagen de cada candidato (sonriente o neutral). Los resultados muestran que una cara sonriente incrementa la confianza percibida y capacidad para gobernar. Adicionalmente, la confianza percibida media completamente la relación entre expresiones faciales y la capacidad para gobernar. Así, una expresión facial sonriente (frente a una neutral) influencia la confianza de los votantes, lo que a su vez impacta directamente la capacidad para gobernar. En términos teóricos y prácticos, se discuten herramientas que pueden ayudar a fortalecer el involucramiento de la ciudadanía en los procesos democráticos como en las elecciones y la forma cómo los políticos logran un compromiso ciudadano.

  • English

    This article evaluates to what extent political candidates’ facial expressions influence voters perception of trust and governing capability. It’s conducted a within-subject (four candidates) and in-between groups (facial expression: smile/neutral) experimental design. Participants evaluated the perceived trust and governing capability after looking at each candidate’s image (smile or neutral). Findings show that a smiley face is perceived as more trustworthy, and with a higher governing capability. Moreover, trust completely mediates the relationship between facial expressions and govern capability. Thus, a smiling facial expression (vs. a neutral expression) influences voters trust, which in turn, is positively related to the perceived governing capability. In terms of theoretical and practical implications, there is a discussion about the tools that can help strengthen citizens involvement in democratic processes, such as the election process, and the ways politicians can engage citizens.

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